Melonlity -- great points and here's something else to keep in mind -- make sure to provide regular newsletters that contain useful content.
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An email newsletter may include updates on an organization, tips and interesting facts about the industry, or savings and special offers. Most email newsletters feature an HTML layout which includes hyperlinks to a landing page. The task of writing the content of an email newsletter is typically assigned to a web copywriter, while a designer creates the layout.
Whether or not the email newsletter is actively selling a product or service, marketing is always the main motivation behind sending email newsletters. Even non-corporate organizations such as not-for-profits and schools can use an email newsletter as a means of promoting their initiatives and keeping their organization top of mind with recipients.
The organization might compile this list themselves from their clients, stakeholders, or other associates, or they might purchase a bulk email list of opt-in recipients from an email blast service. If the recipients have not consented to receive such updates via email, then the email newsletter is a form of spam.
The content of an email newsletter typically follows a certain layout which is dependent on its purpose. Email newsletters that are meant to provide a general update and open up communication between the recipient and sender usually include a greeting in the introduction from the head of the organization or the editor of the newsletter. The intro is usually followed by a table of contents which may feature the same chapters in each newsletter, such as sections for interesting facts, employee of the month, or games.
Melonlity -- great points and here's something else to keep in mind -- make sure to provide regular newsletters that contain useful content. If you develop a newsletter that provides useful information to your readers, you are for more likely to get visitors than you would be if you have a lot of spammy, marketing content.
As for providing regular newsletters, resist the temptation to publish too often. Establish your publishing frequency early on and resist the temptation to publish sooner than you regularly would. People get a lot of emails, so you want to both set a time that readers expect your email but not overdo it. For a deeper look at features and pricing, see our Mailerlite review. Email's important, but so is social and mobile—if anything, the two together are the new email.
After all, your phone's always with you, and while you might ignore your email, you're unlikely to turn off your SMS notifications. So Mailigen lets you combine them all, so you can target your audience wherever they're most likely to check their messages. On the email side, you'll have all the features you'd expect, with a familiar, Office-style editor that lets you drag and drop message components wherever you want, making it easy for anyone on your team to edit your email campaigns.
Then, you can further your email marketing by sending out SMS messages with your latest announcements and deals, with all the same tools to gather contacts and segment them into lists that you're already using with your emails.
For a deeper look at features and pricing, see our Mailigen review. If you're looking for a service to send emails directly from your app, Mailjet 's a transactional email service that's ready to deliver as many notification, invoice, shipping status, and other routine emails as you need.
It's also great at sending email newsletters, with its Campaigns tool. You can use its built-in email designer to customize your email style and build templates for both your newsletters and your routine transactional emails. It's a handy way to handle all of your company's emails from one service, letting your developers send messages from your app the way that's easiest for them while also letting designers and writers update emails without having to dive into code. For a deeper look at features and pricing, see our Mailjet review.
Email newsletter apps all let you grow your list over time, as long as you upgrade—but will you be able to afford emailing tens-of-thousands of followers? MailUp makes larger lists easier on your budget as long as you're not in a rush to send your messages.
You'll select how many messages you need to send each month, then choose how soon your emails need to be sent—the slower, the cheaper. That comes along with a rich email editor, tools to organize your contacts, and even SMS and social network marketing to reach your audience on the go.
It's an email app designed to send your marketing messages even to the largest audiences. For a deeper look at features and pricing, see our MailUp review. Most email newsletter apps let you either make a new email newsletter each time, or automatically generate a new email from your site's new blog posts. Revue takes a different approach. Its emails are built from content you curate into a news email, with links to your and others' content.
Save articles and videos with its browser add-on, or connect your RSS feed, Twitter account, and more to pull in more content you've already shared. When you're ready to send an email, Revue shows each content item you've saved in the sidebar, where you can drag-and-drop them into your email.
You can then customize the description, and add additional sections and dividers to organize your email. It's one of the fastest ways to build a weekly news email from existing content. For a deeper look at features and pricing, see our Revue review. Looking for a very simple way to send emails? Sendicate just might be the app for you. Its interface is stripped down to be focused just on your emails, with an editor that lets you pick the sections you want to add to your emails and fill in content without any clutter.
There are still themes for your emails, but they're tucked away behind a menu so you can focus on your content. Then, you can draft emails in advance to make sure they look great, and then send them when you're ready. That's easy with a draft section on Sendicate's dashboard that shows your emails complete with their header photo and subject.
You can segment your audience with simple search filters, and schedule emails to be sent at the time and date of your choice. And with simple, typography focused templates, you can be sure your emails will always look great.
For a deeper look at features and pricing, see our Sendicate review. Want an email and SMS marketing tool that can integrate with your site? SendinBlue is an app that's designed for just that. With WordPress, WooCommerce, PrestaShop, and Magento plugins, as well as an API to connect to in-house apps, SendinBlue can work directly with your eCommerce store to send email newsletters, drip campaigns , and transactional emails from your site.
You can design your own email templates or import an HTML page to send as an email, then use those templates for all of your emails.
SendinBlue can also market to your users on the go with its integrated SMS marketing. With its site integration, you can see what your customers do on your site and what products they've purchased, then followup via email or SMS automatically or put them on new mailing lists based on their interests.
And, you can use the same tool to let everyone know about your latest news and deals. For a deeper look at features and pricing, see our SendinBlue review. If you've already tried another email newsletter app and want something different, you'll want to be able to move your lists and not have to start over from scratch. Sendloop lets you do just that with its migration assistant to import contacts from a number of email services or even a zip file.
It can also import HTML email template you're already using. When you're ready to send an email to your list, it's as easy as sending a reply in Outlook or Gmail. Sendloop's editor show your From address and Subject line at the top, lets you pick your subscriber list in the To field, then type in your email with rich or plain text.
If you need to edit photos, there's a built-in Creative Cloud-powered editor for simple Photoshop tools in your browser. For a deeper look at features and pricing, see our Sendloop review. If you want the simplest way to send an email newsletter, and don't have more than 5, subscribers, you can't get any simpler than Tinyletter.
An insanely simple email newsletter app from the MailChimp team, Tinyletter has no email templates, no integrations with other apps, and almost no features—it's the only app on this list that doesn't include Zapier integrations.
All it lets you do is make a landing page for people to signup, then write text-focused emails and send them to your subscribers in a click. It's the simplest way to get your message out, then get back to everything else you need to do. Then, if you end up needing more, it's easy to migrate your lists to MailChimp and grow from there. Full-featured email apps don't have to be complicated and confusing to use. VerticalResponse proves that with its clean, simple interface that makes it simple to make beautiful emails and send them to your contacts.
You can use its pre-made templates, add your own photos complete with filters, and then turn the templates into both emails and matching signup forms. Your emails will look great everywhere, since the templates are designed to look great on mobile, and you can have your newsletters automatically shared on Facebook. Once your announcements have gone out, you can come back and check your stats from both your emails and your social network shares, and see what interactions that campaign brought in.
For a deeper look at features and pricing, see our VerticalResponse review. One of the easiest ways to manipulate data is by throwing it into a spreadsheet. Almost anyone can then easily sort the data and quickly find similar segments. Vision6 lets you do this with your contacts, with a spreadsheet-like interface to filter your contacts. Instead of having to set filters and hope they pick the right people, you can see every field in your contact details, sort by the item you want, then select contacts and turn them into a new segment in seconds.
Then, you can use Vision6 to reach those contacts wherever they are. Right along with your email updates, you can schedule SMS and social media messages to go out at the same time. Without having to schedule a blog post and remember to post online at the same time, you can spread the word about your latest deals and promotions everywhere with Vision6. For a deeper look at features and pricing, see our Vision6 review. Email newsletter apps that do everything from design to list management to email delivery in one app are typically the best option.
They're especially cost effective with smaller lists, and save you enough time to pay for yourselves. For many types of software—file sharing, projects, and content management or eCommerce especially—it often makes sense to self-host apps, customize them for your needs, and run them from your own server once your company's large enough.
Sending emails from your own server simply is too much trouble for all but the largest companies. You'll likely see your emails blocked by spam filters, or your servers swamped when you send messages to a large list.
But there's a happy medium if you'd like more control. You can host your own email app, and then use a transactional email sending service —including Amazon SES, Mailchimp's Mandrill, SendGrid, and Mailgun—to send your messages. That gives you the flexibility of an app that you control, the cost savings of bulk email sending, and the confidence of sending emails with a dedicated service that delivers your messages to any email app, anywhere.
For a self-hosted app to send beautiful email newsletters, look no further than Sendy. Once it's up and running, you can create rich email newsletters with your own templates, use autoresponders to automatically send emails, and track stats on your email marketing. What's more, you can setup multiple brands inside your Sendy account.
That lets you send emails to all the list you need for multiple products or companies. You can even white label Sendy, give your clients access, and host your own email sending service for each of them.
Sendy might not just save you money on sending emails; it might make you money, too. When you send your publication as an email attachment, you don't need to preview its appearance in a browser, because email recipients will open and view the publication in the correct program. When you send a Publisher publication as an email attachment, the recipient must have Publisher installed to view the publication.
Publisher includes many attractive, high-impact email newsletter designs that you can send as messages. In the list of template types in Publisher, select the E-mail category. In the list of designs, scroll down to find the Newsletter category, and select the newsletter template you want to use. Under Customize , you can adjust the color scheme and font scheme and insert your business information before you create the publication.
In your email publication, replace the text and pictures in the publication with your own content. For information about how to create and send an email merged newsletter, please read Create a mail or e-mail merge.
It's easy to create email newsletters that forge real connections with your customers.
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